Proposal: #NetworkExit — a participatory campaign for Farewell to Westphalia

Yesterday I hiked to the highest peak in Croatia—Sveti Jure. Up there, I had time to reflect: on my own path, the networks I’ve exited, and chapters of Farewell to Westphalia.

That’s when it hit me:

One’s sovereignty is better defined by the networks they’ve left than by the ones they’ve joined.

That thought turned into a campaign idea I’d love to share with you all—something participatory, reflective, and aligned with the spirit of the book.

The idea

As we prepare for the launch of Farewell to Westphalia, I propose a community-led storytelling campaign called #NetworkExit. The concept is simple:

People post a personal story of a network they’ve exited—a job, school, protocol, platform, belief system, political group, social identity, or ideology—and why that exit mattered.

They share these stories as threads on X using the tags #NetworkExit and #FarewellToWestphalia. This turns the launch into something more powerful than promo—it becomes a mirror of the book’s core message: voluntary exit as the foundation of sovereignty.

“You are the networks you’ve walked away from.”
“Sovereignty begins at the exit.”

How it could work

  • Anyone in the org is invited to post their story—and reach outward by tagging others they’d genuinely like to hear from.
  • We propose a shared launch date to align posts and hit the X algorithm harder.
  • Official accounts (IFT, Keycard, Logos, etc.) could quote, reply to, or reflect on standout posts, helping to deepen and tie those stories back into the book’s message.
  • The best threads could be compiled into threads, blog post, or teaser to support the release.

This doesn’t just reflect the offsite narrative—it extends it. Farewell to Westphalia is a call to rethink coordination, identity, and belonging. This campaign shows how we’re already living that shift.

Open questions

  • Would you participate or share your own #NetworkExit?
  • Should we choose a specific date to kick this off together?
  • Any thoughts on the framing or how we amplify it?

Would love your feedback—and your stories.

3 Likes

Love it! Guerilla marketing FTW:-)

I think it would be great to amplify this inside (and outside?) the org and ask people to read the book first simply to have the full context of things.

Best stories should also be turned into audio/video (if people will be willing to) as video shorts probably reach different audience than X threads

I think some level of coordination would make sense - like let’s all think about it and then set 2 weeks where we all share to get as big reach as possible, but maybe Comms social media experts have different idea? I am far from saying I understand social media:D

Anyway, count me in, I already have one story in mind!

3 Likes

I love this idea and would be happy to share a personal story about leaving a web2 company for crypto.

Re: kickoff date, I think we will have full comms team support available starting Monday 12-May.

+1 to recording audio/video for content wherever possible.

X Amplification strategy:

  • Story is posted on the story teller’s account
  • Logos_network account retweets, replies, and quote tweets
  • All other IFT accounts retweet and reply, (can also quote tweet but that might be overkill)
  • Link to story teller’s original post shared immediately @everyon among each IFT discord server and Status community, aiming for immediate likes, retweets, quote tweets, and replies from as many accounts as possible within the first five minutes of posting
  • The most valuable engagement is organic replies to the original post
  • Encouraging readers to reply with their own stories will help

One of the outcomes we should strive toward is training our community to engage with our posts as often as possible.

2 Likes

Thats a very good idea and its great that we already have some CC’s interested in this initiative. I had something similar on my mind for the FtW Campaigns where users would write summaries, but after seeing this i slightly edited it and i’ll discuss it today on the FtW call

1 Like