Yesterday I hiked to the highest peak in Croatia—Sveti Jure. Up there, I had time to reflect: on my own path, the networks I’ve exited, and chapters of Farewell to Westphalia.
That’s when it hit me:
One’s sovereignty is better defined by the networks they’ve left than by the ones they’ve joined.
That thought turned into a campaign idea I’d love to share with you all—something participatory, reflective, and aligned with the spirit of the book.
The idea
As we prepare for the launch of Farewell to Westphalia, I propose a community-led storytelling campaign called #NetworkExit. The concept is simple:
People post a personal story of a network they’ve exited—a job, school, protocol, platform, belief system, political group, social identity, or ideology—and why that exit mattered.
They share these stories as threads on X using the tags #NetworkExit and #FarewellToWestphalia. This turns the launch into something more powerful than promo—it becomes a mirror of the book’s core message: voluntary exit as the foundation of sovereignty.
“You are the networks you’ve walked away from.”
“Sovereignty begins at the exit.”
How it could work
Anyone in the org is invited to post their story—and reach outward by tagging others they’d genuinely like to hear from.
We propose a shared launch date to align posts and hit the X algorithm harder.
Official accounts (IFT, Keycard, Logos, etc.) could quote, reply to, or reflect on standout posts, helping to deepen and tie those stories back into the book’s message.
The best threads could be compiled into threads, blog post, or teaser to support the release.
This doesn’t just reflect the offsite narrative—it extends it. Farewell to Westphalia is a call to rethink coordination, identity, and belonging. This campaign shows how we’re already living that shift.
Open questions
Would you participate or share your own #NetworkExit?
Should we choose a specific date to kick this off together?
I think it would be great to amplify this inside (and outside?) the org and ask people to read the book first simply to have the full context of things.
Best stories should also be turned into audio/video (if people will be willing to) as video shorts probably reach different audience than X threads
I think some level of coordination would make sense - like let’s all think about it and then set 2 weeks where we all share to get as big reach as possible, but maybe Comms social media experts have different idea? I am far from saying I understand social media:D
Anyway, count me in, I already have one story in mind!
I love this idea and would be happy to share a personal story about leaving a web2 company for crypto.
Re: kickoff date, I think we will have full comms team support available starting Monday 12-May.
+1 to recording audio/video for content wherever possible.
X Amplification strategy:
Story is posted on the story teller’s account
Logos_network account retweets, replies, and quote tweets
All other IFT accounts retweet and reply, (can also quote tweet but that might be overkill)
Link to story teller’s original post shared immediately @everyon among each IFT discord server and Status community, aiming for immediate likes, retweets, quote tweets, and replies from as many accounts as possible within the first five minutes of posting
The most valuable engagement is organic replies to the original post
Encouraging readers to reply with their own stories will help
One of the outcomes we should strive toward is training our community to engage with our posts as often as possible.
Thats a very good idea and its great that we already have some CC’s interested in this initiative. I had something similar on my mind for the FtW Campaigns where users would write summaries, but after seeing this i slightly edited it and i’ll discuss it today on the FtW call
Love your take, and yes to all of this
I’m especially into the idea of broadening the format—turning standout stories into short video/audio clips could reach way beyond X and tap into different contexts (thinking Reels, TikTok, or even voice-over Telegram posts).
Totally agree coordination is key. What I had in mind was a kind of soft sync: we propose a shared launch week, offer a light kit with prompts/visuals/quotes, and leave space for people to riff on it however they like. I’d rather it feel alive and participatory than overly polished. But yes, 100% down to align with Comms and make sure we hit that amplification layer intentionally.
And amazing that you already have a story—can’t wait to read it. Let’s go
Thanks, Chair—your story will be a powerful contribution, and I love the clarity of this amplification flow. Fully agree: the faster and more coordinated the early engagement, the more weight the algorithm gives the thread.
And yes to training the reflex of value-driven engagement across the network. If this campaign can help us practice that, it’s already doing its job.
Love that it resonated and excited to hear you’re weaving it into the FtW campaign thinking. I can totally see summaries and exit stories reinforcing each other—both help translate abstract ideas into lived experience.
Let me know how the call goes—happy to sync after or brainstorm ways to align the threads. This could grow into a really rich, layered narrative if we keep the door open to cross-pollination.
